This is the Editor used for creating individual emails, which are stored under List Emails. The format is very similar to that of the page editor, and the functions in the toolbar are almost identical, with a few variations. We will go through the functions available below:
This section of the toolbar is the same as in the page editor. It include the Source Editor, Templates, Draft Save, Cut, Copy and Paste options, Print, Spell Check, Undo, Redo, Find and Replace, Text Selection, Format Removal and View Document Blocks. Follow the included links for further information on each of these functions, as found under The Editor > Basic Tasks.
If you are unsure of which icon indicates which action hover over it and a small bubble will open with its function name. To select this action, click once using the left mouse button.
This section contains the same capabilities as within the page editor. This includes the abilities for Font Styling, Text Layout, List Creation, Horizontal Line insertion, Text and Colour choice and Preset Format use. For further information on each tool, either click on the included links or see The Editor > Text.
Creating Rich Text
Most of this section is identical, we will highlight the one distinct variation after outlining the similarities. Once again this editor includes the ability to create and remove Links, and Anchors, to Insert Images, Flash, and Special Character, to include Tables, and Create Forms.
To learn more about these functions either follow the included links or reference The Editor > Creating Rich Text
The one unique feature of this particular editor was outlined in The Editor > Creating Rich Text > Data Variables in the Reference Guide. This tool is used to personalize an email which is broadcasted to a large list of recipients. For instance, Choosing the Data Variable "First Name" will allow for the email to be addressed to each individual by name. This makes even emails sent to long lists of member emails to be received by each individual as personally addressing them. You would be surprised the difference using someone's name makes in how they receive an advertisement or invitation.
This tab opens to the following menu:
Category: This section allows you to file the newly created email under a Category heading, which will enable you to find it easily later on. The list of saved emails can quickly become unwieldy as you create new letters for any of the number of correspondence needs your company may have. Categorizing them under headings such as "Special Member Offers", or "Upcoming Events" will facilitate finding the correct saved email if you need to send a repeat email, or wish to use the same email for a similar purpose later on; instead of needing to recreate each specific email each time you need to send a mass email for the exact same purpose you can simply search for the needed email, make the small adjustments needed to update it and resend.
Add Category: This button allows you to create a new Category to file emails under. It opens to a very simple menu:
Simply enter the name of the Category you would like in the Category Name field and click "Add" to create a new Category.
Include Footer: The footer is a pre-defined area at the bottom of the email. This is designed for you with the information that Buz has for your company, and is not customizable using this function.
However, if you choose not to include the footer, you can design whatever base to your email that you wish. This is done easily by using Data Variables.
Include User/Pass: This allows you to include the Username and Password for the individual to access the Member's Area, in the footer of the email with a link to your website. This makes it easier for the member to sign-in to your site.
Include Name: This is useful for personalizing an email, as it includes the name of the member in the email. This is an auto-feature; it will automatically fill with the First and Last name of the recipient, as long as their name is in your system.
Alternatively you can attain the same effect using the "Data Variables" tool in the email editor. For further information on this tool, follow the link by clicking on its name above, or see The Editor > Creating Rich Text > Data Variables in the Reference Guide.
Include Unsubscribe Link: This will include a link for the recipient to click on to change their subscription settings for your emails. For example:
Note: These inclusions may not appear in the email as you edit it, but can be seen in "View" and when you preview the email before sending.
Spam Check: This is discussed further under Buz Mail > List Emails > Send/Schedule > View. It will be calculated, and provide you with ways to improve the spam rating, after you have saved the new email.
Note: Once you are finished writing and formatting the email, ensure you use spell check to make sure that your email is professionally done; spelling errors can really take away from the impact of an email.
To save the new email simply click on the blue disk in the top right corner of the editor screen:
If you wish to cancel this email without saving, simply click on the red "X" button.